Strategic Tourism Expansion Program (STEP)

Supporting Tourism Initiatives – Strategic Tourism Expansion Program

The marketing levy is critical in supporting initiatives that drive tourism, strengthen our local economy, and benefit businesses and residents throughout Truro and Colchester County.

Jointly, the Municipalities of Colchester, Truro, Stewiacke and Millbrook Frist Nations embarked on the development of a Regional Strategic Tourism Expansion Program (STEP), funded by Tourism Atlantic through the Atlantic Canada Opportunities Agency. The STEP report is a comprehensive tourism strategy outlining specific recommendations and actions for the marketing levy funds for 2025 through 2027. A copy of the STEP strategy can be found here:  pdf Truro Colchester Strategic Tourism Expansion Plan (STEP) (February 2025) (3.86 MB)

Recommendations in the STEP strategy include:

  • Governance & Leadership – Manage finances, ensure levy funds are used effectively, and oversee the hiring of a Tourism Manager.
  • Tourism Development & Destination Management – Support new tourism experiences, strengthen Indigenous tourism offerings, address infrastructure gaps, and enhance regional attractions.
  • Funding & Financial Oversight – Allocate levy funds strategically: 50% to leisure tourism, 25% to business events, and 25% to major events.
  • Marketing & Promotion – Develop a regional marketing strategy, collaborate with key tourism partners, and amplify visibility through digital campaigns.
  • Business & Major Event Attraction – Secure conferences, events, and overflow business from Halifax, while expanding signature events.
  • Digital & Data-Driven Growth – Enhance the region’s online presence, train operators in digital marketing, and leverage visitor data for smarter targeting.
  • Expanding Off-Season & Winter Tourism – Grow winter tourism with expanded festivals, outdoor activities, and community events.
  • Community Engagement – Host tourism summits, update stakeholders, and foster collaboration with local businesses and residents.
  • Sustainable & Regenerative Tourism – Promote eco-friendly practices, prioritize local sourcing, and develop a long-term vision for sustainable growth.

The STEP strategy has been adopted by Colchester Council and we are working towards the development of the Central Nova Scotia Tourism Development Society. We are currently accepting applications for its inaugural Board of Directors. This new regional organization will help guide the use of Marketing Levy funds and lead implementation of the Truro-Colchester STEP Tourism Plan. More information on the application process can be found below.

  pdf CNSTDS Call for Applications May 29 2025 (486 KB)  

icons representing Colchester, Truro, Millbrook, and Stewiacke

The Economic Development department of Colchester County is in the process of launching a Business Retention and Expansion (BRE) program to support local business growth and retention. With this program we aim to gather insights, provide resources, and foster stronger connections within Colchester’s business community. Check back soon for updates.

Looking to make your business thrive in Colchester? Check back soon for more information about business permits, zoning, and by-laws.

Colchester’s Economic Development department works strategically to increase prosperity throughout Colchester County, building strong and vibrant communities by attracting, supporting, and retaining businesses and residents. Economic Development efforts support the Municipality of Colchester’s framework to communicate to the public, staff, community stakeholders, and government partners, a path by which we will achieve our commitments to creating a municipality that embraces innovation, good governance, and fiscal responsibility

Our Economic Development framework is designed to provide ongoing support to businesses of all sizes. Colchester offers a favorable environment for businesses to thrive, with resources and strategies designed to foster private sector growth, innovation, and collaboration.

Key Economic Development Initiatives

Debert Business Park Development

Colchester County is actively fostering economic growth by enhancing the infrastructure of Debert Business Park. In March 2024, a collaborative investment of approximately $5.4 million from federal, provincial, and municipal governments was announced to double the capacity of the Debert Sewage Treatment Plant. This expansion will support the development of new homes and accommodate future commercial and industrial projects.

Additionally, Colchester Council has approved funding for a new roundabout on MacElmon Road, with construction anticipated to begin in the summer of 2025. This project, part of Council’s 2025 Capital Budget, will unlock approximately 30 acres of highway commercial land along Highway 104 at Exit 13, paving the way for new commercial development. The roundabout is a key piece of the broader Debert Gateway vision, aimed at attracting businesses and amenities such as a fuel station, convenience stores, service retail, and food services—enhancing services for the Debert community, its growing workforce, and travelers along the 104.

Strategically located with access to major transportation networks, including highways, rail, and an on-site airfield, Debert Business Park offers businesses a competitive edge in reaching both domestic and international markets. These initiatives underscore Colchester's commitment to creating a thriving, business-friendly environment.

Inquiries about development opportunities can be directed to This email address is being protected from spambots. You need JavaScript enabled to view it..

Tourism Strategy

Tourism is a key driver of Colchester’s economy, and we are committed to strengthening this vital sector. The Regional Marketing Levy By-law, passed in 2023, allows Colchester to collect a 3% tax on overnight accommodations. These funds will be reinvested in regional tourism initiatives, aimed at attracting visitors and enhancing local tourism infrastructure.

Business Retention and Expansion Program

This program works to identify and address the needs of existing businesses, ensuring that they have the support and resources to thrive. This program informs our strategic approach to attracting new businesses and supporting the growth of existing enterprises in the County.

Rural Broadband Internet Project

Colchester is collaborating with Xplore Inc., the Province of Nova Scotia and the Municipality of Cumberland to bring high-speed, unlimited data Internet plans to area residents. 18,000 homes and business will receive new access to internet service. More information on this initiative can be found here. 

Collaboration for Regional Prosperity

Colchester understands that economic success is best achieved through collaboration. To promote regional growth, we work closely with key organizations such as:

Building a Thriving Future Together

Colchester’s Economic Development team collaborates closely with our community, local businesses, and government partners to create and execute strategies that drive sustainable economic growth and enhance the quality of life for all residents. We are dedicated to building a thriving path forward through private sector development, innovation, and strong partnerships.